Bigger than the Sound.
The Ateneo Musicians' Pool is a non-profit organization where individuals realize their holistic formation through music.
Who Are We?
We are the Ateneo Musicians’ Pool (AMP), a non-profit organization where individuals realize their holistic formation through music.We commit ourselves to excel in music production, appreciation and development through projects and structures that support members in enhancing their talents and fulfilling their own pursuits.
Our alumni
AMP has proudly produced artists and bands such as Itchyworms, Sponge Cola, Ciudad, Over October, Reese Lansangan, BP Valenzuela, as well as Mike Constantino of Conscious & The Goodness, Never The Strangers, Chicosci, Rusty Machines, Imelda, and Alyson.
Projects
AMP Week
As the first project of the school year, AMP Week is dedicated to welcoming old and new members to the organization. This jam-packed project features department talks, activities and challenges, and the org-wide general assembly, which is immediately followed by a fun-filled culmination night.
RITES OF PASSAGE
Started in the 90s, Rites of Passage holds the title of being the first official project in AMP history. The project, as the name suggests, serves as the newbies’ initiation to gig culture. In addition, Rites of Passage is traditionally held in gig bars outside of the school campus such as Mow’s, Sessions, 70s Bistro, and Route 196. Split into two nights in order to accommodate the diversity of new members, the project has served as a turning point for many---a game-changer where members form or deepen their love for the local music scene.
CAMP UNITY
Camp Unity is one of AMP’s most awaited internal projects, being a three-day and team building event usually held outside of the city. The project was introduced in the late 2000s as a songwriting workshop, but has since expanded to include other activities to engage members across all departments. Centered around music and other forms of related media, this serves as one of the organization’s biggest community-building and member engagement initiatives.Last year's CAMP Unity utilized the hybrid set-up with on-campus venues; however, off-campus venues will still be explored moving forward.
AMPlitunes
AMPliTunes is a 2-part project that serves as the organization’s flagship. This project involves an album that features original songs submitted by members of the organization, as well as an album launch gig that is traditionally held outside of school, giving the involved artists the opportunity to showcase their original music in front of a live crowd.Featured in past AMPliTunes albums include alumni artists such as Over October, Reese Lansangan, Alyson, and Mondays at 4. AMPliTunes was successfully relaunched last school year, with features from AMP musicians such as 15J, MAYFLY, vice*, Franz Guico, and more.
RECITAL
Recital serves as the grand culmination and the final event project of the school year. It consists of performers that are grouped into 5 different chapters that follow an overarching theme. Artists, designers, sound engineers, photographers, videographers, and writers all play vital roles in the project.Held within the Ateneo campus, auditions are open to every member across all departments, both new and old alike. Ultimately, Recital is a community building effort that gathers and unites members regardless of their respective departments as they showcase the growth and development that occurred throughout the entire school year.
AMPlugged
As one of the two year-long projects of Ateneo Musicians' Pool, AMPlugged provides musicians exposure through video features, while also providing creatives with an avenue to develop their skills. Through the interviews, live sessions, and music videos released, the musicians and the production team alike are challenged to record quality music, execute quality design, filming, and video editing for the creation of such features.
More projects coming your way so stay tuned!
DEPARTMENTS
am
artist management
The Artist Management department (AM) houses the official musicians of AMP, serving as a community all geared towards creativity, development, and independence in their craft, as well as a venue for musical openness for all kinds of artists.The department is split into four rosters: Bands, Soloists, Producers, and Sound Engineering, who are given opportunities to perform at and contribute to the production of AMP's events and gig offers. AM advocates the production of original music as well as the development of creative and technical skills through hosting workshops and encouraging member collaborations.
DD
Design
The Design Department (DD) produces AMP’s visuals used in posters, merchandise, online promotions, stage productions, and other output. Members of DD are trained in graphic design, and production design.DD translates music into something visible; the department is responsible for explaining the complex and abstract idea of music by creating something people can visualize.
DP
Documentation and Publications
The Documentation and Publications department (DP) is where all things music and all things AMP are funneled through the camera lens, captured on film, and written into AMP history.Members of DP work in and around the organization by producing original content in their three competencies: photography, videography, and writing.More than being a department that simply covers events and features artists, DP is home to a diverse group of musically-inclined creatives and individuals always looking to further their craft.
S&S
Sales & Sponsorships
The Sales and Sponsorships department (S&S) handles the value creation, and financial direction of AMP. Members of S&S are trained in corporate relations and fundraising.Members are given opportunities to exercise skills such as communication, project management, and analysis through contacting sponsors and partners, hosting fundraisers, and strategically allocating funds to departments and projects
of the organization.These activities, alongside interactive workshops and team-building efforts, effectively equip members with skills that they can apply in AMP and in their future endeavors.
SPP
Strategic Planning
of Promotions
The Strategic Planning of Promotions department (SPP) manages the overall flow of AMP’s promotional content. Members of SPP are trained in promotions and marketing.Members are in charge of conceptualizing the creative direction of promotions and maintaining branding consistency, through writing promotional spiels, handling the social media accounts, and coordinating with project heads and other creatives in AMP.Additionally, members are to analyze the organization’s state through implementing marketing strategies and applying the gathered data to the promotional material.